11 July 2022

The Couture Collection “Midnight in the Persian Garden” by ArdAzAei

The new Swedish luxury womenswear brand presented its first couture runway show, in the Salle des Textiles of Paris’ Musée des Arts et Métiers

“I have been searching for the long-lasting beauty and respect for nature that you’ll find in the Persian garden, some of which date back to as early as 4,000 BC. This is reflected in our endeavours to certify part of our collection to the Global Organic Textile Standard (GOTS), and why this collection is made in France with the country’s leading couture artisans. Every detail isprecious, and we want to express the feeling of walking through a Persian garden in the midnight to the smallest of details.”

Bahareh Ardakani, ArdAzAei’s founder and creativedirector

As earthly manifestations of an imaginary paradise, where architecture and horticulture were brought together into meticulous perfection, the Persian garden was the point of inspiration for ArdAzAei’s debut couture collection.

Couture Collection “Midnight in the Persian Garden” by ArdAzAei. Credit: © ArdAzAei.

A poetic ode to the transcendent beauty of nature, ‘Midnight in the Persian Garden’ honours the incredibly complex systems of engineering required to create such sublime spaces through couture’s intricatetechniques of smocking, pleating, embroidery, and appliqué.

Couture Collection “Midnight in the Persian Garden” by ArdAzAei. Credit: © ArdAzAei.

An evening wear collection of redcarpet gowns and cocktail dresses, tailoring, jewellery and accessories, thecollection sees a recurring reference to the Persian Rose and the Parrot Tulip, with the flowers informing silhouettes, three-dimensional sculptural forms, and elaborately embroidered jacquard.

Sharp tailoring in the form of contemporary women’s suits see sleek jackets and flared pants with hypnotic floral patterning evoking the undulating chaos of nature’s rhythms.

Couture Collection “Midnight in the Persian Garden” by ArdAzAei. Credit: © ArdAzAei.

Another key theme running throughout the collection is the dynamic between mathematic forms ofcomposition - a key element of Persian garden architecture - and the craft of the handmade, evident in crystal sequins custom-cut to the lines of the ArdAzAei logo, designed by M/M (Paris), which are then hand-embroidered to create organic forms.

Couture Collection “Midnight in the Persian Garden” by ArdAzAei. Credit: © ArdAzAei.

The dynamic is also evident in an evening dress which sees 60 metres of fabric pleated and cut intogeometric shapes appliqued to its top, while 100 hand-painted pleated fans go into the construction of its flaredskirt.

In order to realise such intricate forms of construction, the collection is made in France in collaboration withhighly skilled couture artisans focused on upholding the highest craftsmanship and material standards. The show venue, the ‘Salle des Textiles’ at the Musée des Arts et Métiers, pays homage to the country’s rareartisanal expertise.

ARDAZEI COUTURE
With ateliers in Paris and Stockholm, ArdAzAei is where Persian heritage, Swedish modernism and French savoir-faire collide. As a luxury womenswear brand engaged in the search for the sublime, ArdAzAei eschews trend-based consumption to instead offer made-to-measure couture, and one prêt-à-porter collection of formalwear per year, released in drops according to the seasons on the digital flagship ArdAzAei.com

ArdAzAei focuses on working with textile suppliers that can reveal the details of the origins and processes behind its products, tracing each fabric right through the supply chain of raw materials, yarn spinners, weavers, print and dying techniques. Transparency also relates to how the company operates.

As such, ArdAzAei received the Global OrganicTextile Standards (GOTS) certificate in 2022. GOTS is the leading textile processing standard for organic fibres, which assesses a number of ecological and social-ethical criteria of the entire textile supply chain, covering notjust the fabric used, but the entire end-product. ArdAzAei is proud to announce that two of the couture collection’s silk gowns are certified organic through GOTS.

Edited by Lisa Maria River

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