Sculpted Dreams, the new collection by Elie Saab Maison

ELIE SAAB Maison has moved its flagship showroom to the prestigious Via Pietro Mascagni 2 in Milan, marking a fundamental turning point in the evolutionary path of the brand. After five years in the heart of Milan's luxury fashion district, this step represents a significant evolution towards a more immersive and sensory vision of design, where interior design, hospitality and lifestyle blend harmoniously into a single story.

Mr. Elie Saab emphasizes: "From the beginning, my vision has always been to create complete worlds, where beauty, proportion and atmosphere come together in harmony. Whether it's fashion or interior design, I believe that every detail should reflect an identity, a lifestyle, a soul. The new showroom in Milan brings this philosophy to life. The high ceilings, the noble architecture, the generous spaces allow our creations to breathe, to be seen in their most authentic light. Here, each piece reveals its essence and becomes part of a refined and timeless universe that fully embodies the spirit of ELIE SAAB."

With an area of 450 square meters, the new space goes beyond the exhibition function to transform itself into a multisensory environment, refined in every detail and designed to celebrate creativity and craftsmanship excellence. Visitors are welcomed into a universe in which light, sound, scent and texture dialogue with each other, creating a unique design experience. Inaugurated on the occasion of the Salone del Mobile 2025, the new flagship reinforces the brand's presence in the heart of Milanese design, while interpreting a holistic and contemporary vision of luxury.

Housed in an elegant historic building, the new showroom enhances Milan's architectural heritage, creating a refined balance between classicism and avant-garde design. The building, chosen for its intrinsic charm, represents the dual soul of ELIE SAAB: timeless elegance combined with modern sophistication. Inside, sculptural furnishings stand out against refined architectural backdrops, wrapped in an exclusive fragrance created in collaboration with Culti to enhance the brand's sensory identity. The space also opens up to moments of conviviality, inspired by the cultural encounter between Italy and the Middle East.

During the Salone del Mobile 2025, the new Sculpted Dreams collection is presented, which reinterprets the classic language with fluid shapes, bold volumes and precious materials. Inspired by the historic and contemporary Milanese architectural landscape, the collection combines curved silhouettes, marked structural elements and noble surfaces such as marble, bronzed mirrors and rich to the touch fabrics. Transparencies and plays of light animate the pieces, transforming them into real narrative sculptures.

Each room is designed as a chapter of an elegant private residence. A monumental staircase accompanies visitors through a succession of immersive spaces, where the furniture takes on the role of a work of art. One of the most fascinating settings is the one dedicated to the ECLISSE sofa, theatrically positioned under original frescoes from Tiepolo's time. His sculpted forms and monogrammed details mirror the surrounding art, creating a powerful dialogue between eras and visions.

The experience deepens in a serene and bright bedroom, with high ceilings and a distinctive architectural elegance. The LAYL four-poster bed, with its geometric structure in shiny metal, dominates the space, transforming it into a design refuge where rest and style come together. The path then leads to a dining area flooded with natural light and overlooking Piazza San Babila: an urban oasis in which the DORIO table, with an elliptical marble top and sculptural metal base, is the absolute protagonist, framed by reflections and transparencies.

From here, guests access a more intimate space: a private atelier designed to stimulate creativity. Light, materials and surfaces intertwine around the iconic LOBSTER armchair, an authentic sculptural symbol. The environment also houses a rich material library, designed to offer tailor-made solutions in the residential and hotel sectors.

The entire GIOBAGNARA x ELIE SAAB collection is also on display in the new showroom, which includes accessories for the office, games, decoration and service, all handmade and consistent with the brand's aesthetics. This proposal is flanked by strategic collaborations that expand the brand's lifestyle vision: from Sahrai carpets, to SCIC kitchens and wardrobes, up to Zambaiti wallpapers, extending the ELIE SAAB universe to every corner of the home. A new chapter where timeless elegance meets the future of living.

Curated by Nicole Villa

Avion Luxury Magazine

Text source and photo: Eliee Saab Maison Press

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