03 July 2020

Ralph & Russo unveil custom digital avatar for A-I 2020/21 Couture Collection reveal

The Autumn-Winter 2020/2021 digital couture experience will be unveiled to the public on Monday 6th July

With the first digital Haute Couture Week fast approaching, Ralph & Russo prepare to unveil their Autumn-Winter 2020/2021 couture collection through a unique digital experience brought to life via the brand’s first ever custom digital avatar.

Ralph & Russo Haute Couture Autumn-Winter 2020/2021

Marking one of many firsts for the brand this year, Ralph & Russo’s digital creation, Hauli – a traditional Swahili name signifying strength and power - serves as both the muse this season for Creative Director, Tamara Ralph, and the model for the brand’s next couture experience.

Curated especially and as a key part of the digital couture show the brand will present to the public next week, Tamara Ralph further comments: “Hauli is so much more to us than the means to show digitally this season; she represents the brand and all of the values that we stand for. She is the ultimate modern woman; fusing both old and new, elegance and strength, and stands with the brand as a positive force for change”.

Ralph & Russo’s Autumn-Winter 2020/2021 digital couture experience will be unveiled to the public on Monday 6th July at the following international times: 5pm - Paris; 4pm - London; 11pm - New York.

Edited by Lisa Maria River

Text source, photos: © Ralph & Russo Press Office

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