01 June 2019

Hublot. The elegant attraction of opposites

Precious time has found in Hublot a special place. A stage for traditional values and a launch pad for research. For a range characterised by innovation and fusion. With solidarity, in the background

Everything in a flash. When reality is broken down into seconds, only a chronograph can capture the fleeting flows of time. Then, as soothing as the gentle breeze that caresses the waters of Lake Leman and blows over Geneva, the threads of advanced technology and the principles of refined elegance are reformed around the Maison of Hublot. The company, with its forty-year history, is spreading its wings, thanks to the very Italian intuitions of Carlo Crocco, the founder, and breaking out into the international realm of research. The original group MDM Geneve, during the company’s history which led to the purchase by LVMH (in good company with Bulgari, TAG Heuer and Zenith), backed by collections that included the King Power, Masterpiece and Fusion Classic, featuring new mechanisms, split-seconds tourbillon, power reserve, large date display, new combinations and unique alloys such as Hublonium (aluminium and magnesium), and the King Gold (gold and platinum), has acquired a rich design philosophy.

Techframe Ferrari 70 Years Tourbillon Chronograph di Hublot © Protected by copyright and License Hublot

To celebrate Ferrari's 70th anniversary, the Italian marque and its partner Hublot create the Techframe Ferrari 70 Years Tourbillon Chronograph available in three versions: King Gold, PEEK Carbon and Titanium, each produced in 70 limited editions. It is destined to be a collector's item.

Techframe Ferrari 70 Years Tourbillon Chronograph di Hublot

Hublot MP-09 Tourbillon Bi-Axis

Depeche Mode watch. Hublot has created the limited edition watch, with 250 pieces available, to celebrate the band’s new album and their Tour.

Depeche Mode watch by Hublot © Protected by copyright and License Hublot

The sale of the Depeche Mode watch will raise funds for Charity:Water to bring clean drinking water to people in developing countries. Hublot creates brand new codes through the fusion of materials, science and style. Now a distinctive character trait, "The Art of Fusion" forms the brand's very DNA. Hublot's story began with this motto, which now guides all its actions, innovations, developments and partnerships. Embodying this subtle connection between a past ingrained with secular traditions, and a future nourished by visionary ideas, always avant-garde, always researching new materials, it blends styles and materials with ease.

Its partners and ambassadors share its convictions. Members of a family united by a common DNA.

"The Art of Fusion" by Hublot

Extract from AVION LUXURY MAGAZINE #18. Read the entire article on Pressreader

Edited by Franco Bruno

Published on Avion Luxury #18/2017