26 February 2025

Ginza Datura, the new women's fragrance by Shiseido

A hypnotic bouquet of mysterious and shining flowers, warm and fresh, wrapped in an accord of precious woods

For the first time, Shiseido is able to imprison the purest essence of Datura, one of the most enigmatic flowers in the world of fragrance, thanks to Headspace technology. This bewitching and hypnotic flower blooms only at night and then closes again at the first light of dawn, a characteristic that makes it as rare as it is precious.

When the moon reaches its peak and illuminates the city with an ethereal light, a flower blooms in the vibrant shadows of Tokyo's night. Like the woman who chooses to wear it, Ginza Datura embodies an intense and fleeting elegance, a perfect symbol of wabi-sabi, the Japanese concept that celebrates the beauty of impermanence and the poetry of transience. It is the magic of the night, the moonlight on skyscrapers, the echo of a fragrance that dissolves in the beating heart of Tokyo.

Ginza Datura, la nuova fragranza femminile di Shiseido Copyright © Ufficio Stampa Shiseido

A hypnotic and luminous trail

Ginza Datura is a fascinating bouquet of radiant and enveloping flowers, dancing between warm and fresh notes on a base of precious woods. Like the flower from which it takes its name, the fragrance intensifies in contact with the body's pulsation points: the nape of the neck, the hollow of the throat, the wrists, spreading its magnetic aura from dusk to dawn, like a neon light that crosses the night.

Purity and sustainability

Composed of 90% ingredients of natural origin, Ginza Datura combines alcohol derived from French beetroot with notes selected for their authenticity: Grapefruit and Ylang Ylang, combined with the depth of Sandalwood, the beating heart of the fragrance. The dermatologically tested and vegan formula is a tribute to Shiseido's commitment to sustainability. The sleek and sophisticated bottle is made from 15% post-consumer recycled (PCR) glass, while the FSC-certified cardboard packaging ensures responsible sourcing.

An iconic design full of symbolism

Designed by Constance Guisset, the bottle of Ginza Datura is a work of art: a shaded purple glass that contains a powerful soul, crowned by a black cap that hides a dagger immersed in the heart of the fragrance. Floating above the Tokyo skyline, dark Datura flowers decorate the bottle, evoking a silent yet irresistible force.

Available in 30 ml, 50 ml and 90 ml sizes, Ginza Datura is an invitation to reveal one's essence, to leave an unmistakable trail and to embody the ephemeral and fascinating beauty of the night. The perfume is on sale from March 31, 2025 in the best perfumeries and also in duty free shops of international airports.

By the Editorial staff of Avion Tourism Magazine

Partnership with Skyscanner

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