04 November 2022

Iberia Plus moves to a new way of earning Avios

This change will take place in November and the earning of Elite tier points will remain the same

Ways of travelling have changed and the Iberia Loyalty Program wants to adapt accordingly by changing existing, and including new features such as the way of earning Avios, the program currency. From November, Avios will be earned for each euro spent, intead of by distance. So for every euro spent, excluding taxes fees and charges, Iberia Plus members will earn between 5 and 8 Avios, depending on their Iberia Plus tier status.

“We think this is a more fair and transparent way to reward our more loyal members, with a model that they have been requesting for some time and which is also more in line with other industry loyalty programmes”, said Silvia Morán, Client Loyalty Director.

Elite points earn to upgrade tier and attain more benefits will remain unchanged. This change also means that customers will earn Avios when they spend on extra services, such as extra baggage and seat selection, that currently do not earn Avios.

Iberia’s sister airline British Airways also intends to adopt this model at a later date. Ian Romanis, Head of Retail and Customer Relationship Management at British Airways, said: “We congratulate our colleagues at Iberia for introducing this change and we look forward to joining them in 2023. More announcements will follow about what this change will mean for our Executive Club programme, which will unlock even more opportunities for our Members to earn Avios when they fly.”

Iberia Plus is Iberia's programme that rewards the loyalty of its best customers with flights and other exclusive benefits. The programme currently has more than 10 million cardholders and offers six card levels: Classic, Silver, Gold, Platinum, Infinita and Infinita Prime, as well as Iberia Plus Kids for children between the ages of two and eleven. Cardholders of Iberia's loyalty programme can earn Avios when they purchase flights on the programme's partner airlines, as well as with stays at international hotel chains, car hire, refuelling or other purchases at more than a hundred programme partners. Avios can be used as redemption currency to purchase flights, hotels, car rentals, or multi-day getaways and leisure experiences.

More info: iberia.com.

Edited by editorial staff of Avion Tourism Magazine

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