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01 August 2024

The Iberia space in Madrid closes

More than 110,000 visitors were welcomed on Madrid's Gran Vía
For almost four months, since 17 April, thousands of people have enjoyed the Iberia experience in the Business, Premium Tourist and Tourist seats, where they have been able to taste the new in-flight menus. More than 5000 wine, coffee and beer tastings were held, as well as show cooking with products from Spanish gastronomy.
 
Espacio Iberia in Gran Vía 48 a Madrid. Copyright © Iberia
Espacio Iberia at Gran Vía 48 in Madrid. Copyright © Iberia
 
Several national and foreign radio stations broadcast their programs from Espacio Iberia. During the initiative, Iberia organised almost 30 events with members of the Talent on Board programme. In addition, visitors were able to take control of an aircraft in a real flight simulator, enjoy the virtual reality experience and immerse themselves in the past aboard the replica of the aircraft cabin that made the first flight in Iberia's history in 1927.
 
Espacio Iberia at Gran Vía 48 in Madrid. Copyright © Iberia
 
Espacio Iberia, the pop-up store opened by the airline on Madrid's Gran Vía, closes its doors today. From 17 April until almost four months later, more than 110,000 people were able to enjoy the Iberia experience without ever taking off.
 
In this edition of the Espacio Iberia, a Premium Lounge area was also set up with views of Madrid's Gran Vía and Plaza de Callao, where around 2000 people were able to relax and enjoy tapas accompanied by wine, beer, coffee or different cocktails.
 
Espacio Iberia in Gran Vía 48 a Madrid. Copyright © Iberia
Espacio Iberia at Gran Vía 48 in Madrid. Copyright © Iberia
 
During these almost four months, the Espacio Iberia hosted 29 meetings with talents of various kinds, from famous chefs such as Dabiz Muñoz to singers such as Julieta Venegas, Rozalén and Marina Tuset; actors such as the protagonists of the musicals The Lion King and Aladdin, passing through sports legends such as Pau Gasol and David Villa, and even some of the representatives who are competing in the Paris Olympics these days such as Ray Zapata, Niko Shera, Hugo González de Oliveira and Irene Sánchez Escribano, among others. Around 2300 visitors attended these events.
 
Espacio Iberia in Gran Vía 48 a Madrid. Copyright © Iberia
Espacio Iberia at Gran Vía 48 in Madrid. Copyright © Iberia
 
In addition, the squad for the Olympic Games of the national basketball selections, both male and female, has been announced by the Espacio Iberia, and events have been held with partners such as Envera, the association of Iberia employees parents of people with disabilities.
 
By the editorial staff of Avion Tourism Magazine
Text source and visual photo: Iberia Press Office
Photos and visuals: Copyright © Iberia
Photo Madrid: Copyright © Sisterscom.com / Shutterstock
 

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Madrid. Photo: Copyright © Sisterscom.com / Shutterstock
 

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