Networking and innovation at the Business Workshop in Milan Bergamo
Giacomo Cattaneo explained that the main objective of the workshop is to create an effective meeting platform between the different players in the sector. "This event aims to connect those who offer capacity from our airport, such as airlines and tour operators, as well as the tourist boards that promote their destinations, with travel agencies, which represent the fundamental bridge to reach end customers. This is an essential business-to-business model to strengthen collaboration between the players in the sector."
Cattaneo also highlighted the importance of travel agencies, despite the growing attention to direct sales strategies: "At a time when many airlines are pushing the Business-to-consumer through online platforms, the role of travel agencies remains crucial. We firmly believe that collaborating with them is essential, not only to support sales, but also to disseminate information about the products and connections offered by our airport. This intermediated approach is still a pillar for the transport and tourism sector."