Ferrari. 70 years for a world-class style

Everyone remembers 12th March 1947 as the beginning of Enzo Ferrari’s adventures into the business world with Auto Avio Costruzioni Ferrari, which produced Ferrari’s first road-going model, the 125S, a race-winner on the second attempt thanks to the talent of Franco Cortese. But the story of the Scuderia Ferrari was established some two decades earlier, when the young Enzo was, for many years, at the exclusive service of Alfa Romeo, before starting business independently and writing indelible pages of history in motorsport. The most important turning point was the arrival of Formula 1 on the international scene, which saw Ferrari as a participant right from the beginning, rocketing to the top of the classification and becoming the only team to win 31 world titles, thus confirming the marque as the most successful ever (unequalled records even in other international motoring categories).

LaFerrari Aperta, at a price six times that of the 812 Superfast, and the first office chair designed

by the Ferrari Design Center and made by Poltrona Frau for the 70 years of Ferrari.