A Personal Note 73's Spring-Summer 2022 CO-ED Collection

For the third consecutive season, APN73, acronym of A Personal Note 73, who debuted in Milan calendar in July 2020 on the occasion of Milan Digital Fashion Week, presents its collection at Milan Menswear Fashion Week. The Chinese brand born in 2019 from the partnership between Italian creative director Andrea Pompilio and fashion multinational JNBY is once again Milan’s calendar in a digital format. 

 

 

 

 

 

 

A Personal Note 73’s SS22 collection will be presented through the lenses of WARDROBE CLASH?!. Set in Shanghai, the video was directed by Chen Wang and produced by lumastudio and showcase the collection with the brands’ usual surreal mood, between fashion movie and runway film. Shanghai’s vibrant settings become the main visual backdrop behind a SS22 CO-ED line up made of bold contrasts. Flash frames of a runway set in the dark and the fluo neon lights effects, signature of APN73’s identity, break the fast and hectic flow of the main story, producing a lively rhythm. Building from the virtual reality concept explored last season, the move translate that concept into young generations’s everyday life in China. 

 

 

 

 

 

 

APN73 was launched in 2019 by JNBY in partnership with Italian designer Andrea Pompilio and IBIC, as a made-in-china young spin-off of the eponymous brand created by the Italian designer. APN73 is an acronym of A Personal Note 73, which plays on the homophony of the initials of Andrea Pompilio's name. Indeed A Personal Note 73, wants to retrace his creative path and represents a sort of "personal diary" of the designer's cross-cultural experiences, starting from his year of birth, 1973. APN73’s aesthetics blends diversified cultures, high street fashion and artistic characteristics to reinterpret the classic in a playful way and with a contemporary twist, under the brand’s claim “Warning: this garment is designed in Italy and carefully manufactured in China, because made in China is cool”. With a modern urban design that combines elegance, delicacy and pragmatism, APN73 combines workwear and military uniform with traditional Italian tailoring. Through contrasting colours and diverse elements, the design interprets a delicate yet contemporary urban asian aesthetic to create a high-end street style. 

 

 

"I have always been attracted by cultural diversity and thanks to my creative collaborations, which took me often to Asia, I was able to explore the mixes of cultures. This partnership and the launch of the APN73 project have given me the opportunity to closely appreciate Chinese contemporary society and understand its emergent fashion trends and quality of production” said the artistic director and co-founder Andrea Pompilio. 

 

 

Andrea Pompilio was born in Pesaro in 1973, in a highly creative environment. His father, was an architect and his mother, a passionate painter. His whole family has been involved in the clothing industry for generations.His grandparents owned several boutiques in Pesaro, where Pompilio developed a passion for tailoring as well as military style clothing, two key elements of his collections nowadays. Following a master degree at Istituto Marangoni, several collaborations with world-leading brands such as Prada in Milan, Calvin Klein in New York and Yves Saint Laurent in Paris. In January 2010, the launch of the eponymous collection Andrea Pompilio for AW2010/2011, hosted for several editions as special guest brand at Pitti Immagine Uomo. In 2011 the Who's on Next? contest’s award by Vogue Italia. 

 

 

 

JNBY Group, one of the most influential designer brand fashion house in China, was founded in 1994 with its headquarters located in Hangzhou, China, and focuses on creative design, research and development of process and technology to produce and sell branded apparel. Operating under the core values of “Better Design, Better Life”, JNBY Group is devoted to building China's best platform for design. The group embraces a multi-brand strategy combining the synergies of multiple brands aimed to “Interpret Tastes with Design, Quality Life”, to actively and continuously shape brand image, and offer meaningful and quality lifestyles to the multi-dimensional retail market. JNBY adhere to offer distinctive couture of superb quality, pursue uniqueness, be a constructive market disrupter and seek for unceasing innovation. JNBY cares about the cultural expression behind clothing, but also the novelty of a life that celebrates independent thinking, personalised expression and distinctive trends.