Elie Saab Maison opens in Milan

The Elie Saab Maison showroom has a versatile architectural layout and is characterized by volumes that recreate the environments of a real home in a realistic way, or transform it into a more neutral space, containing the key elements typical of retail. The concept of the Milan showroom, which will be followed by openings in Dubai, London and Beirut, is developed by the Creative Director of Corporate Brand Maison, Carlo Colombo, together with his team. Every detail is designed to create value, from the bronzed mirror walls, to the curtains, to the oak parquet flooring with Hungarian installation, to the full-height swivel screens (Brise Screen), whose coverings can be replaced, season after season.

"On the occasion of the launch of the ELIE SAAB Maison debut collection, last May, we talked about a journey that was about to begin. Today we’ve reached the first destination, Milan, the perfect place for the opening of our first showroom. A space that symbolizes the union between fashion and design, which aims to become the symbol of a new way of creating value, not only through the furnishing objects it contains. The showroom is the doorway into the world of Elie Saab, a dynamic showcase of the entire range of projects conceived around the Brand. Among them the latest collection of home accessories that will be unveiled during the Milan design week. The showroom is a quintessential space, changing its design to the rhythm of the collections and the many innovations that will be proposed here in the next stages of our exciting journey.” Massimiliano Ferrari, President of Corporate Brand Maison.

For the opening, the new collection of home accessories will be presented as an absolute preview, which aims to add a touch of personality to each room. Carlo Colombo: "The accessories were developed following the same creative process that gave life to the furniture collection, conceived with the aim of being an ideal finishing, an enrichment of the rooms of the Elie Saab Maison, embedded and consistent with the codes on which the entire project was built. We started from a precise historical context, the 1950s, from which we borrowed a preference for essential style and to which we added a series of shared inspirations, in many cases references to the elements of nature. In the design phase of the collection we gave equal weight, on one hand to the need for aesthetic satisfaction, and on the other to the necessary functionality of each object.”

The rug collection is created together with a partner representing over two hundred years of Persian artisan tradition, Sahrai. Sahrai's journey begins in 1830, in Tehran; a family passion, handed down from generation to generation, in the most absolute respect for tradition, combined with continuous innovation, on materials, style and production techniques. Since the early 1900s, when the company first expanded into the European market, Sahrai maintained its reputation as a leader in innovation and exploration of new frontiers in the luxury carpet sector.

A key characteristic of the collection is the valorization of Elie Saab’s primary symbols such as the logo and the crest rewritten into the carpet designs of Palmier and Monogram perfectly expressing the DNA of the brand. Palmier has no traditional border as the edges create a delicate and poetic movement becoming a true work of art for the floor. A special piece in the collection is Nomad, in which the refined hand tufted workmanship stands out, which gives the carpet a threedimensional appearance, emphasized by the pattern chosen for this unique creation.

The Elie Saab Maison Rug Collection will complete any residential or commercial environment with its contemporary lines and strong style identity staying true to the designer’s vision of timeless beauty. The accessories collection summarizes the ultimate in luxury and stylistic research, fully reflecting the brand's DNA. It’s a dynamic collection, which will continue to grow over time, involving every area of the house, any time of the day.

Edited by Lisa Maria River