Dan John opens a store at Milan Malpensa Airport
Dan John, a point of reference in contemporary menswear, makes its entry into the world of travel retail with the opening of its first store in an airport, choosing Terminal 1 of Milan Malpensa International Airport as a strategic location.
The new space opened its doors to travelers, marking the beginning of a plan to expand on a national and international scale.
Located in the departures area, the store is designed to offer a premium, fast and functional shopping experience, in line with the rhythms of a cosmopolitan and constantly moving public. The goal is clear: to intercept a new international target and enhance the brand in high-visibility contexts.
With this debut and a strengthened management, Dan John continues its retail development path, confirming itself as a brand capable of combining Italian style, accessible elegance and versatility, even in the dynamic context of travel. A store designed for the modern man, who does not give up elegance even at the airport.
"Travel retail is a key channel for us to bring the brand closer to a global consumer. The opening at Malpensa is just the first of a series of new locations with high flow and visibility," said Wanda Ciardiello, Dan John's new Sales Director Italy.