Rituals opens the first Mind Oasis at the airport in Amsterdam
Rituals Cosmetics has inaugurated its first Mind Oasis in an airport at Amsterdam Schiphol, an innovative space dedicated to the mental and physical well-being of travellers. Located in the renovated Lounge 1, the area is designed to offer a moment of calm and regeneration in the heart of one of the busiest airports in Europe.
The new Rituals store covers an area of 141 m², inside which the 40 m² Mind Oasis stands out, a true oasis of relaxation. Here, passengers can benefit from exclusive treatments such as Brain Massage, which through breathing techniques and sound vibrations helps to achieve a deep meditative state (a 30-minute session is equivalent to about two hours of sleep* - *Source: DVJ Insights, May 2024, sample of 106 people - according to 76% of visitors).
Also available is the Hydro Massage, a relaxing massage on a hot water bed with red light therapy, to relieve stress without having to change.
The Mind Oasis at Schiphol fits perfectly into the 5,000 m² redevelopment project of Lounge 1, which has increased the space from 19,000 to 24,000 m², with more rest areas, new dining options and 23 new concept stores. An initiative that aims to transform the airport of the city of Amsterdam into a destination of comfort and well-being in all respects.
"With the Mind Oasis, Rituals contributes to offering a more complete and rejuvenating travel experience, perfectly in line with our vision of an airport where passenger well-being is central," added Arthur Reijnhart, Commercial Director of Amsterdam Airport Schiphol
