17 May 2022

Qatar Duty Free launches a Burberry boutique with a brand-new luxury design concept

The iconic British brand reopens it doors at HIA after a period of refurbishment featuring the brand’s latest global design concept

Qatar Duty Free (QDF) is delighted to unveil a brand-new luxury design concept Burberry Boutique at Hamad International Airport. Adding to an impressive portfolio of luxury brands available for travellers shopping at Qatar Duty Free, the new boutique offers an attractive selection of ready-to-wear pieces, outwear pieces, bags, accessories and adding shoes as the latest addition to the product categories. The new Burberry Boutique offers the finest luxury products and the brand’s signature pieces; such as Lola and Olympia bags, the iconic trench coat and classic cashmere scarves.

The new luxury design concept takes on a minimalist approach with edgy dimensions to give its space a breath of fresh air. The store is designed with a curved façade and a champagne colored exterior reflecting the brand’s new modern and contemporary brand identity. The interior of boutique captures the essence of the brand in a unique and bold setting with brown and champagne walls and ceiling colors and a check tile floor pattern.

The new Burberry Boutique is located at the luxury boulevard in HIA alongside an impressive portfolio of high-end brands at Qatar Duty Free. Qatar’s Hamad International Airport, in partnership with Qatar Duty Free, continues to look out for exclusive retail, hospitality and lifestyle experiences to match the needs of its millions of visitors – offering a unique opportunity for brands and businesses to connect with a truly global audience.

Burberry Boutique at Hamad International Airport in Doha

HIA’s expansion, which is split into phase A and phase B, is set to increase the airport’s capacity to 58 million passengers annually during phase A by 2022 and then to more than 60 million passengers during phase B – which will commence post the FIFA World Cup Qatar 2022™.

Ranging from art collections, lush greenery and a wide array of contemporary retail and dining concepts among other leisure attractions and facilities, HIA’s expansion will completely transform the multi-dimensional offerings of the five-star airport, integrating a host of facilities and offerings under one expansive world-class terminal. The airport’s expansion plan design will also allow passenger flow to seamlessly tie up with the existing world class terminal and at the same time improve the overall passenger experience, including minimising travel distances for connections, providing clarity and intuitive wayfinding and a unique passenger experience through the lush rainforest and garden.

As the Official Airport Partner for the FIFA World Cup Qatar 2022™, Hamad International Airport is ready to create memorable experiences for travelling fans from across the globe by hosting the best stores and boutiques and ensuring seamless connectivity though the airport. With fan zones, spaces for diverse artworks, and a dedicated events terminal, the World’s Best Airport is fulfilling its potential as a multi-faceted venue for all visitor types travelling to Qatar pre, during and post the FIFA World Cup Qatar 2022™.

Qatar Duty Free
Qatar Duty Free, a subsidiary of Qatar Airways, is a shopping emporium at the heart of Qatar’s award winning Hamad International Airport, with more than 40,000 square meters of duty-free and concession space and boasts more than 90 luxury and affordable retail outlets, restaurants and cafés. QDF offers an extensive selection of luxury boutiques and a wide portfolio of multi-brand concept shops, in addition to duty free stores. QDF also boasts a mouth-watering range of cuisines in dine in restaurants and cafes.

Hamad International Airport
Designed to meet and exceed the expectations of global travelers, Hamad International Airport in Doha is a diverse lifestyle destination of its own. Housed in one expansive terminal, HIA integrates contemporary shopping and dining options, entertainment and relaxation facilities, and a world-class art collection from internationally acclaimed artists. HIA has transformed the airport experience to ensure operational excellence while prioritizing passenger and staff health, well-being, and security. Underpinned by advanced airport systems, HIA continues to optimize airport operations by introducing safety measures fueled by smart solutions, strengthening passenger trust and confidence. HIA has earned significant accolades, attaining the ‘Best Airport in the World 2021” title at the Skytrax World Airport Awards 2021. Qatar’s International Airport has also been awarded “Best Airport in the Middle East”, “Best Airport 25 to 35 million Passengers”, “Best Airport Staff in the Middle East”, and “COVID-19 Airport Excellence”. In addition, HIA was the first airport in the Middle East and Asia to receive a 5-Star COVID-19 Airport Safety Rating by Skytrax. To reinforce its position as the preferred gateway for travel, HIA is currently undertaking an expansion project that will increase capacity and enhance its multi-dimensional offering. Delivering on its promise to be the ‘airport of the future’, HIA’s expansion will feature a refreshing environment of lush greenery, as well as contemporary retail and dining concepts among other leisure attractions and facilities. As the Official Airport Partner for the FIFA World Cup Qatar 2022™, HIA is ready to create memorable experiences for football fans across the globe. The airport’s commercial and operation functions are managed by MATAR, the Qatar Company for Airports Management and Operation, and a corporate subsidiary of Qatar Airways Group.

Edited by editorial staff

Avion Tourism Magazine

Tet source and photo: Qatar Duty Free Press Office

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