08 January 2025

WearTravelers at Turin Airport

The Italian travel-themed jewellery brand opens its first single-brand store at Turin airport and plans new openings at international airports

WearTravelers is the innovative brand that transforms travel into unique jewelry and accessories . Born from the passion for exploration and discovery of Emanuele Ghidoni and Michela Tavola, partners in life and adventures, the brand came to life in 2021 with the idea of making every trip a wearable memory. Travel-themed watches, jewelry, and accessories capture the essence of the travel experience, blending elegance, meaning, and design.

Negozio WearTravelers all'aeroporto di Torino Copyright © Ufficio Stampa WearTravelers

From the online store, WearTravelers arrives at airports

Started as a multilingual e-commerce and already loved by thousands of enthusiasts in Europe, WearTravelers marks a new milestone with the opening of its first flagship store at Turin Airport. This debut represents the beginning of a broader expansion strategy, with the aim of reaching travelers all over the world through openings in international airports and collaborations with selected jewelers in Italy and beyond.

Design, quality and sustainability

The brand's success is based on high-quality materials and sophisticated design. The main jewels are made of 925 silver with 18k gold, rose gold and rhodium finishes, while a selection is offered in steel. The wide range includes rings, necklaces, bracelets, earrings, anklets, charms and watches, designed for travelers of all ages.

WearTravelers also stands out for its commitment to sustainability: it uses FSC-certified materials for packaging and packaging, thus reducing its environmental impact. In addition, it offers customization services to create bespoke jewelry, ideal for tourism and airport sectors, including airlines.

Completing the offer is a series of wooden paintings with intricate mandala designs, each inspired by a different nation. These works represent a unique combination of art and passion for travel.

Emanuele Ghidoni e Michela Tavola e il negozio WearTravelers all'aeroporto di Torino Copyright © Ufficio Stampa WearTravelers

At Turin airport, passengers can buy a wide range of travel-themed jewelry to wear. As co-founder Michela Tavola explains, the name WearTravelers is a play on words that combines the verb "to wear" with "travelers", but also encompasses the statement "We Are Travelers".

The WearTravelers store at Turin Airport is located in the Departures Area , before the security checks, and is open from 08:00 to 20:00.

Edited by the editorial staff, Avion Tourism Magazine

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