10 October 2024

Swiss craftsmanship and immersive experiences at Geneva Airport

A sensory journey through chocolate, alpine herbs and precious spirits: the best Swiss traditions available to travelers

Lagardère Travel Retail Switzerland, in collaboration with Geneva Airport, has created a unique initiative that celebrates Swiss excellence through immersive experiences for travellers. The airport's Place Centrale has been transformed into a showcase dedicated to Switzerland's most iconic products, with activities that also extend to the Aelia Duty Free store, creating a path that combines tradition, quality and innovation.

Among the experiences on offer, travelers can immerse themselves in the world of chocolate with Villars, thanks to an interactive activity that simulates milking a cow. Guided by a maître chocolatier, participants discover how milk from different Swiss regions influences the flavors of chocolate and can take home exclusive Villars creations.

Ricola, famous for its herbal candies, engages travelers in a unique olfactory experience , with live demonstrations of candy making, using 100% Swiss alpine herbs. The air is filled with the irresistible scent of freshly made candies, giving a tasty and unforgettable moment.

Foto: Copyright © Ufficio Stampa Lagardère Travel Retail Switzerland

Chocolate lovers can also enjoy the exclusive preview of the new Lindt wafers, in three flavors (hazelnut, milk chocolate and dark chocolate). A maître chocolatier from Lindt offers travelers the opportunity to discover and taste the new products through an interactive experience, such as the "wheel of fortune" and provides valuable advice on the art of chocolate.

To conclude the route, travelers are invited to visit the Aelia Duty Free shop, where you can taste fine Swiss spirits, including those from the Studer distillery, famous for its bottles decorated with Matterhorn sculptures and 24-carat gold flakes, which offer a luxurious experience in every sip.

Not only do these experiences represent the best of Swiss craftsmanship, but they offer travelers the opportunity to immerse themselves in the local culture and take home a piece of Swiss tradition.

By the editorial staff of Avion Tourism Magazine

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