Milan Design Week 2025
With over 2,100 exhibitors from 37 countries, 169,000 square meters of exhibition space and a record attendance forecast, the 63rd edition of the Salone del Mobile.Milano confirms itself as the global reference for furniture, design and innovation in the sector.
Sustainability and innovation
The theme of sustainability is central to both the Salone del Mobile and the Fuorisalone. The "Thought for Humans". communication campaign, signed by Dentsu Creative Italy, emphasizes the importance of human-scale design, which combines aesthetics and environmental responsibility.
In addition, digital innovation plays a key role in the 2025 edition, with the introduction of new interactive platforms and applications that improve the visitor experience, facilitating navigation between events and offering exclusive content.
Great returns and new visions
The 2025 edition of the Salone del Mobile marks a moment of strong renewal and international openness, with great returns, new design languages and a growing focus on sustainability and the experiential dimension of design.
The return of Euroluce
After the success of previous editions, Euroluce is back in the spotlight with 306 exhibitors, 45% of whom are international, confirming itself as a world reference point for innovation in the lighting sector. An exhibition that ranges from technology to art, from sustainability to visual emotion, exploring all facets of light.
The SaloneSatellite
The space dedicated to the new generations welcomes 700 young designers and 20 international schools and universities, with an emphasis on emerging creativity, experimentation and future vision. The SaloneSatellite is a real incubator of talents, where the design of tomorrow is imagined.
A cultural program of excellence
Four special projects, signed by big names on the international art scene, enrich the visitor's experience with immersive and deeply narrative paths:
At the Pietà Rondanini, (Castello Sforzesco) an emotional installation that dialogues with Michelangelo's latest work, blending light, sound and introspection.
In the Courtyard of Honour of Brera a spectacular library consisting of over 2,000 books selected by Feltrinelli, where the concept of light becomes a metaphor for knowledge and sharing.
In pavilions 22-24 a multisensory, intimate and cinematic experience, signed by the Oscar-winning director, which reflects on waiting as a fertile and creative time.
Between pavilions 13-15 an elegant and contemporary reinterpretation of Visconti's luxury, between memory, style and refinement.
Fuorisalone 2025: all the design districts not to be missed
In parallel with the Salone del Mobile, the Fuorisalone animates the districts of Milan with events, installations and exhibitions, transforming the city into a widespread museum of design. Each district interprets design according to its own identity, materials and languages.
The 2025 theme of the Fuori Salone is "Connected Worlds" which explores the interaction between design, technology and nature. This concept emphasizes the role of design in creating meaningful links between different dimensions of the human experience, promoting the integration of technological innovation, cultural traditions, and the natural environment.
To visually represent this theme, prompt designer and photographer Silvia Badalotti collaborated with artificial intelligence to create three symbolic images: "Gaia", which depicts the universality of the human being; "Net", which symbolizes technology; and "Fluid", which represents nature through the image of a bee and a beehive. These works emphasize circularity and the interdependence between people, technology and nature.
The main creative hubs of the Fuorisalone 2025
Brera Design District
It is the epicenter of the Milan Fuorisalone, with over 300 events planned. This year's theme, "Connected Worlds", celebrates the intersection of art, fashion, culture and design in the Brera district.
Among the novelties, Visionnaire inaugurates its flagship store in Piazza Cavour 3, offering an immersive experience that combines innovative craftsmanship and sustainability.
The Brera Design Apartment presents "Orizzonti", an installation curated by the Zanellato/Bortotto studio that explores the continuous evolution of the neighborhood through colors and materials. In addition, the artist Michela Picchi signs an interactive installation at the Glo Creative Hub in Palazzo Moscova 18, blending pop art and surrealism.
With 204 permanent showrooms, including 10 newly opened, and over 170 temporary exhibitors, Brera confirms itself as the essential place for design enthusiasts.
Porta Venezia Design District
Known for its Art Nouveau architecture, this neighborhood is home to installations that blend design and contemporary art.
For Design Week 2025, the Porta Venezia Design District presents No Boundaries Design. To Create, one must first question everything, a concept inspired by Eileen Gray's vision that invites us to overcome the limits of thought to redefine contemporary design.
The main partner of the edition is Prima Assicurazioni, which, together with the TOILETPAPER collective, will transform urban spaces with an impactful installation, a symbol of a constantly evolving reality where technology, creativity and contamination become the engine of innovation.
Tortona Design District
It features the theme "Design rEvolution: Creative Connections," a vision that celebrates the transformative power of connections in design.
At the heart of the edition is the integration of creativity, technology and artificial intelligence, as levers to innovate, collaborate and anticipate the future.
The goal is a conscious revolution, which redefines design as a tool at the service of the community, capable of improving the quality of life through bridges between knowledge, disciplines and cultures.
Don't miss:
- Tortona Rocks: "Design to Liberate" at Opificio 31.
- BASE Milano: "We Will Design": co-design workshop and new languages.
- Superstudio Più: "Design Beyond Borders": innovation, materials and AI in design.
Isola Design District
A forge of independent design, Isola presents alternative materials, upcycling and new technologies. In 2025, the theme is "This Future is Currently Unavailable".
Circular design projects and sustainable tech.
Talents under 35 from all over the world.
Durini Design District
The living room of high-end Milanese design, between Via Durini, Via Cavallotti and Piazza San Babila.
Showrooms of major brands (Baxter, Poliform, Cassina).
Exclusive events and previews of new collections.
Alcove
The most awaited and radical curatorial format expands to 4 historic venues (including Villa Borsani and the former SNIA).
Space for experimental and visionary design.
An encounter between abandoned architecture and new design thinking.
Fashion and design: creative synergies
Once again this year, the link between fashion and design takes centre stage at the Fuorisalone, with immersive installations by major luxury brands. International fashion houses transform Milan's iconic spaces into multisensory experiences, capable of blending style, material research and contemporary visions. Here are the events not to be missed:
Gucci : "Bamboo Encounters"
Cloisters of San Simpliciano, Piazza Paolo VI, 6
Gucci pays homage to one of its most iconic symbols, the bamboo handle, through an installation involving 7 international designers, called upon to reinterpret this natural material in a creative way.
The result is a dialogue between craftsmanship, sustainability and innovation, set in the evocative setting of the Milanese cloisters.
Loro Piana Interiors & Dimoremilano
"The First Night of Quiet"
Cortile della Seta, Via della Moskva, 33
An immersive installation inspired by the Italian cinematographic aesthetic.
The project, designed by Dimoremilano, transforms the Cortile della Seta into a dreamlike set, where fabrics, light and sound evoke intimate and sophisticated atmospheres, typical of the Loro Piana universe.
Buccellati & Balich Wonder Studio "Naturalia"
Piazza Tomasi di Lampedusa
A scenographic journey through the realms of nature: Buccellati's goldsmith's art blends with the spectacular language of Balich Wonder Studio, giving life to a public installation that celebrates the organic beauty of flora and fauna. An open-air experience that focuses on the natural wonder as an inexhaustible source of inspiration.
The Salone del Mobile 2025 confirms itself not only as a showcase of the best international design companies, but also as a cultural platform capable of transmitting values: environmental sustainability, social awareness, emotional storytelling and sensory experience become the new pillars of contemporary design. An event that goes beyond the product, to propose visions that put the human being at the center.
